Another iQRcode™ spotted on shelves — this time on Rockit Rocker at John Lewis. For this edition of #SeenOnShelves, we spotted the Rockit Rocker Rechargeable Version at John Lewis and scanned its iQRcode™ to see what sits behind the physical product. One scan connects the customer to a digital product experience containing useful information that […]

Your Products May Sit on Someone Else’s Shelf, But Your Brand Experience Doesn’t Have To For many brands, the retail shelf is where control of the customer experience ends. Products sit alongside competitors, merchandising is managed by the retailer, and the only communication available is what’s printed on the packaging. Yet this is often the […]

There’s a lot of conversation about Digital Product Passports at the moment. Scroll through LinkedIn and you’ll find countless AI-generated concepts of what they might look like, how they might work and what brands should be doing next. Meanwhile, on the shelves at Tesco, something much more real is already happening. As part of our […]

We recently spotted WooWoo Hair Removal Cream at Boots, Farnborough Gate. As the latest addition to our #SeenOnShelves series, it’s another example of Buyerdock’s iQRcode™ being used on-pack to deliver digital product information. A single scan takes consumers beyond the packaging, providing access to digital product information that can be updated and expanded over time […]

One of the most rewarding moments for any growing business is seeing something the team has worked hard to build being used in the real world. It’s always exciting to see Buyerdock’s iQRcode™ out in the wild. This time, we found it on BEAUTYPRO products at Oliver Bonas. Behind every QR code is a brand […]

We recently spotted Esska Shoes in John Lewis Welwyn, with Buyerdock’s iQRcode™ printed on the product packaging. It’s a great example of how Digital Product Passport readiness is already moving beyond pilot projects and into retail. A single scan gives consumers access to digital product information including: For shoppers, it’s a simple QR code. For […]

We recently spotted Doves Farm products at Planet Organic, Hampstead, with Buyerdock’s iQRcode™ printed on the packaging. Every time someone scans a QR code, a brand has something increasingly valuable: a moment of consumer attention. For decades, packaging has been limited by the space available on the label. A connected QR code changes that. Instead […]

We recently spotted Doves Farm Digestive Biscuits in Waitrose, with Buyerdock’s iQRcode™ printed on the packaging. A quick scan provides consumers with country-specific recycling information, helping the brand meet today’s EU packaging requirements through a single QR code. Compliance doesn’t have to start with a Digital Product Passport When brands hear “Digital Product Passport”, it’s […]

We recently spotted Edinburgh Gin Christmas Gin at John Lewis, with Buyerdock’s iQRcode™ printed on the bottle label. At first glance, it’s a festive gift. A quick scan reveals something more. The QR code gives shoppers instant access to product information, recycling guidance, brand content and more- all from a single scan, while standing in […]

We recently spotted Loake Shoemakers in Stockholm, where every shoebox now carries Buyerdock’s iQRcode™. For most brands, the shoebox is the end of the customer journey. Once the shoes leave the store, the packaging is often discarded and any product information goes with it. Loake has taken a different approach. A simple scan connects customers […]

We recently spotted SPOMB products in Colchester, with Buyerdock’s iQRcode™ now printed across the entire product range. It’s a great example of how brands don’t need to wait for Digital Product Passports to become mandatory before taking action. Instead of trying to solve every future requirement at once, SPOMB started with the first step: giving […]

The latest addition to our #SeenOnShelves campaign comes from Stansted Airport, where Edinburgh Gin is on shelf with Buyerdock’s iQRcode™. For shoppers, it’s a single QR code on the bottle. Behind that scan, Edinburgh Gin delivers digital product information, recycling guidance and the information needed to support EU packaging requirements through one digital experience. The […]