Your Products May Sit on Someone Else’s Shelf, But Your Brand Experience Doesn’t Have To For many brands, the retail shelf is where control of the customer experience ends. Products sit alongside competitors, merchandising is managed by the retailer, and the only communication available is what’s printed on the packaging. Yet this is often the […]

The European Commission has released the second edition of its Packaging and Packaging Waste Regulation (PPWR) Frequently Asked Questions. This update offers extra guidance to help businesses prepare for the Regulation starting on 12 August 2026. Although the PPWR itself hasn’t changed, the updated FAQ addresses many practical questions raised by the industry since the […]

There’s a lot of conversation about Digital Product Passports at the moment. Scroll through LinkedIn and you’ll find countless AI-generated concepts of what they might look like, how they might work and what brands should be doing next. Meanwhile, on the shelves at Tesco, something much more real is already happening. As part of our […]

Big changes are coming to how products are sold in Europe. Soon, many products will need a Digital Product Passport (DPP) a bit like a digital ID card that travels with the product. To make this work, the EU is building one central place to keep track of every passport. This is called the central […]

We recently spotted WooWoo Hair Removal Cream at Boots, Farnborough Gate. As the latest addition to our #SeenOnShelves series, it’s another example of Buyerdock’s iQRcode™ being used on-pack to deliver digital product information. A single scan takes consumers beyond the packaging, providing access to digital product information that can be updated and expanded over time […]

California’s SB707 Responsible Textile Recovery Act marks an important milestone for brands selling textiles into the US. As the first mandatory textile Extended Producer Responsibility (EPR) scheme in the United States, it introduces new obligations for producers and signals a broader shift towards greater responsibility for products throughout their lifecycle. What is SB707? SB707 requires […]

The European Commission’s latest updates to the EU Deforestation Regulation (EUDR) have been welcomed by many businesses. The changes include: For brands affected by EUDR, these changes may reduce some administrative burden. But at the same time, they also highlight a challenge that extends far beyond deforestation compliance. Even when reporting obligations change, businesses still […]

The May 2026 Circular Economy Exchange brought together people from fashion, sustainability, academia, supply chain, and technology to discuss a simple question: what makes a Digital Product Passport genuinely useful for businesses and consumers? The Industry’s Biggest Challenge Is Data One of the clearest themes throughout the session was that many brands are asking for […]

When businesses think about Digital Product Passports, the first question is often where to begin. The answer isn’t to wait for every requirement to be defined. Start with the pieces that are already useful today. Create a GS1 compliant QR code for every product. Meet packaging and recycling requirements across your markets. Add product information […]

At interpack 2026, Domino’s Craig Stobie explained why connected packaging and 2D codes are crossing a tipping point – and why the window to act is narrowing fast, especially with Digital Product Passport legislation on the horizon. If you walked the halls of interpack 2026 in Düsseldorf, you couldn’t miss the momentum behind 2D barcodes. […]

Apple’s latest MacBook Neo design has drawn attention for a simple reason: it’s noticeably easier to repair. A recent teardown of the MacBook Neo reveals a shift toward more modular components, faster disassembly, and the ability to replace individual parts – like the keyboard – without removing entire assemblies. For Apple, this marks a meaningful […]

Our latest Circular Economy Exchange roundtable led by Positive Luxury, brought together brands, suppliers, technology providers, academics, and standards organisations to discuss one question: How do we make circular supply chains work in practice – not just in theory? The conversation revealed a clear reality: while ambition is high, execution remains complex. But progress is […]