Another iQRcode™ spotted on shelves — this time on Rockit Rocker at John Lewis. For this edition of #SeenOnShelves, we spotted the Rockit Rocker Rechargeable Version at John Lewis and scanned its iQRcode™ to see what sits behind the physical product. One scan connects the customer to a digital product experience containing useful information that […]

In July 2026, the European Commission published references to six harmonised DPP standards covering data exchange, unique identifiers, data carriers, data storage, APIs and system interoperability. Together, they start to define how product information will need to move, connect and be understood across the DPP ecosystem. For brands, that brings the focus back to something […]

As Digital Product Passports move closer to implementation, the EU DPP Registry is becoming a bigger part of the conversation. But the two are not the same thing. A Digital Product Passport (DPP) contains the product information connected to a product. The EU DPP Registry holds the official registration record that links the product identifier […]

Your Products May Sit on Someone Else’s Shelf, But Your Brand Experience Doesn’t Have To For many brands, the retail shelf is where control of the customer experience ends. Products sit alongside competitors, merchandising is managed by the retailer, and the only communication available is what’s printed on the packaging. Yet this is often the […]

The European Commission has released the second edition of its Packaging and Packaging Waste Regulation (PPWR) Frequently Asked Questions. This update offers extra guidance to help businesses prepare for the Regulation starting on 12 August 2026. Although the PPWR itself hasn’t changed, the updated FAQ addresses many practical questions raised by the industry since the […]

There’s a lot of conversation about Digital Product Passports at the moment. Scroll through LinkedIn and you’ll find countless AI-generated concepts of what they might look like, how they might work and what brands should be doing next. Meanwhile, on the shelves at Tesco, something much more real is already happening. As part of our […]

On 19 July, one of the first real steps under the Ecodesign for Sustainable Products Regulation (ESPR) took effect. Large companies operating in the EU can no longer destroy unsold clothing, clothing accessories, and footwear as part of their normal business practices. Medium-sized companies will follow in 2030, while small and micro businesses are exempt. […]

Big changes are coming to how products are sold in Europe. Soon, many products will need a Digital Product Passport (DPP) a bit like a digital ID card that travels with the product. To make this work, the EU is building one central place to keep track of every passport. This is called the central […]

The European Commission has published Commission Implementing Decision (EU) 2026/1736, citing the first six harmonised European standards for Digital Product Passports (DPPs) in the Official Journal of the European Union. This marks an important milestone in the implementation of the Ecodesign for Sustainable Products Regulation (ESPR), providing the first officially recognised technical standards that support […]

We recently spotted WooWoo Hair Removal Cream at Boots, Farnborough Gate. As the latest addition to our #SeenOnShelves series, it’s another example of Buyerdock’s iQRcode™ being used on-pack to deliver digital product information. A single scan takes consumers beyond the packaging, providing access to digital product information that can be updated and expanded over time […]

A question we’re often asked is: “What’s stopping someone from copying a QR code? The short answer? Nothing. Like a traditional barcode, a QR code can be copied. What matters is the platform behind it, how product data is managed, where the code resolves, and what capabilities can be added over time. For most brands […]

California’s SB707 Responsible Textile Recovery Act marks an important milestone for brands selling textiles into the US. As the first mandatory textile Extended Producer Responsibility (EPR) scheme in the United States, it introduces new obligations for producers and signals a broader shift towards greater responsibility for products throughout their lifecycle. What is SB707? SB707 requires […]