Global discovery platform connecting buyers and sellers

Discovering a new brand, finding the right buyer, completing another new line form, can feel like a never-ending maze. In our changing world Buyerdock will enable retail buyers to discover new innovative products and brands in the knowledge that brand owners are compliant with all necessary regulations and internal requirements. This will ensure new brands are ready for sale, eradicating any barriers that may restrict a buyer ordering and stocking new product lines.

Together we are starting a movement, a movement that will democracies the discovery of new products across the world.

Buyers will be able to:

  • Search for products
  • Request products
  • Receive alerts
  • Order samples
  • Scrutinise sellers
  • Build ranges

Sellers will be able to:

  • Showcase products
  • Upload specifications
  • Send updates
  • Demonstrate relevance
  • Meet compliances
  • Make sales

Your team

Jonathan Sparkes

Founder | CEO

25 years sales to international retailers

Lives in Essex with his wife 3 boys and a working cocker spaniel. In his spare time he is a local preacher in the Methodist Church.

Kevin Dixie

Founder | COO

25 years in start-ups and platforms

Lives in Hertfordshire with his wife and 2 grown up children. His unusual hobby is a licenced Mudlarker on the River Thames in London.

Martin Assheton

Technical Director

25 years in design and the last 11 years in web development

Lives in rural hertfordshire with a goat and two geese. Spends too long contemplating living off the grid.

James Phelan

Creative Director

30 years in branding and communications

Lives on the Blackwater, Essex with his partner and 2 grown up children. Passionate cyclist, loves visiting exhibitions and museums.

Current project status

With over two years under our belts we now move into the build phase of the project.

Spring 2019

The idea

Summer 2019

Scoping and branding

Autumn/Winter 2019/2020

Due diligence – meet with major UK retailers

Spring 2020

Buyer Advisory Group

Summer/Autumn 2020

SEIS Fundraise - SEIS

November 2020

First Paying Customer

December 2020


December 2020

MVP Pilot

Spring 2021

BETA Launch