Last week’s FSA egg recall highlights why better batch traceability could save food manufacturers money – and where QR codes could help. The recent Food Standards Agency (FSA) alert involving eggs imported from Ukraine raises a question for ready-meal manufacturers: what happens when one affected ingredient has been used across several products and production batches? […]

In July, we covered the European Commission’s recognition of the first six harmonised standards for Digital Product Passports (DPPs) in European Commission Publishes First Harmonised Standards for Digital Product Passports. The final two standards, EN 18239:2026 and EN 18246:2026, are now published, completing the core set of eight European DPP standards developed by CEN-CENELEC JTC […]

Buyerdock co-founder Kevin Dixie joined the panel at the UKFT Sustainability Conference 2026 for a discussion on “From Data to Action: Rethinking Circularity Before End-of-Life.” Alongside Annabelle Hutter of Säntis Textiles AG, Kristina Bull of Weft and Woody Lello of TRUSS, Kevin took part in a conversation centred on a vital question for fashion and […]

Since the first retail barcode scan more than 50 years ago, the familiar pattern of black lines has helped shops identify products quickly and reliably. Packaging has changed around it, but the barcode’s main job has remained the same: carry a number that tells the checkout what is being sold. Now a retail barcode revolution […]

The EU’s Empowering Consumers for the Green Transition Directive (also known as EmpCo) tightens the rules on environmental claims and the information shoppers receive before buying. Member States are required to apply the new rules from 27 September 2026. The European Commission’s September 2026 guidance, Questions & Answers on the Empowering Consumers for the Green […]

Where does Digital Product Passport data actually live? We explain how the EU’s decentralised DPP model works, who hosts the data, and why brands remain in control of their product information.

Another iQRcode™ spotted on shelves — this time on Rockit Rocker at John Lewis. For this edition of #SeenOnShelves, we spotted the Rockit Rocker Rechargeable Version at John Lewis and scanned its iQRcode™ to see what sits behind the physical product. One scan connects the customer to a digital product experience containing useful information that […]

In July 2026, the European Commission published references to six harmonised DPP standards covering data exchange, unique identifiers, data carriers, data storage, APIs and system interoperability. Together, they start to define how product information will need to move, connect and be understood across the DPP ecosystem. For brands, that brings the focus back to something […]

As Digital Product Passports move closer to implementation, the EU DPP Registry is becoming a bigger part of the conversation. But the two are not the same thing. A Digital Product Passport (DPP) contains the product information connected to a product. The EU DPP Registry holds the official registration record that links the product identifier […]

Your Products May Sit on Someone Else’s Shelf, But Your Brand Experience Doesn’t Have To For many brands, the retail shelf is where control of the customer experience ends. Products sit alongside competitors, merchandising is managed by the retailer, and the only communication available is what’s printed on the packaging. Yet this is often the […]

The European Commission has released the second edition of its Packaging and Packaging Waste Regulation (PPWR) Frequently Asked Questions. This update offers extra guidance to help businesses prepare for the Regulation starting on 12 August 2026. Although the PPWR itself hasn’t changed, the updated FAQ addresses many practical questions raised by the industry since the […]

There’s a lot of conversation about Digital Product Passports at the moment. Scroll through LinkedIn and you’ll find countless AI-generated concepts of what they might look like, how they might work and what brands should be doing next. Meanwhile, on the shelves at Tesco, something much more real is already happening. As part of our […]