Esska Shoes: Digital Product Passports in Action

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Fashion and footwear

Brand: Esska Shoes
Sector: Footwear
Product: Shoes, boots, trainers, boat shoes, sandals and accessories
Market: Sold via e-commerce and major high-street retailers across the UK and EU

Esska Shoes – Stepping into the future with Digital Product Passports

As a modern footwear brand committed to style, quality, and sustainability, Esska Shoes is no stranger to innovation. With growing regulatory pressure from the EU and the upcoming rollout of Digital Product Passports (DPPs), Esska recognised the opportunity to not only meet compliance but also build deeper, circular relationships with their customers.

Adding to the urgency, the DPP requirement under the General Product Safety Regulation (GPSR) came into effect in December, catching many brands off guard.

“The DPP element of the GPSR came into effect in December and caught everyone by surprise. It was a fast and effective way to achieve compliance across our entire range.”
Dan, Esska Shoes

Esska partnered with Buyerdock to move fast and smart. By integrating Buyerdock with their existing Product Information Management (PIM) system, Esska:

Scan LIVE
product

Bulk Import

All 5000+K SKUs imported via PIM system

iQRcode™ Generation

Country-specific iQRcode™ at scale

Brand Customisation

Branded experience for customers

Compliance Ready

Automatic region specific regulatory information

Challenge

Ensure product-level traceability and compliance with new DPP regulations across morethan 5,000 SKUs.
Updating evolving DPP requirements across full range.

Solution

Automatically generated unique iQR codes during manufacturing.
Linked each QR code to Buyerdock’s platform, preloaded with:
– Material details
– Product origin
– Care instructions
– End-of-life guidance – all dynamically localised per market.

Results

Every shoe leaving the factory now carries a scannable digital identity – ready for inspections, consumer interaction, and circular lifecycle planning.
QR codes also serve as calls-to-action for customers.
What began as a legal obligation has become a tool for customer engagement, brand differentiation, and real sustainability impact.

Transformative results – Turning compliance into competitive advantage

For Esska Shoes, Buyerdock has been more than a compliance solution – it’s sparked a transformation.

What began as a response to EU regulations quickly became a powerful brand and sustainability tool. With Digital Product Passports linked via QR codes, Esska now connects with customers beyond the point of sale – providing care tips, product info, and calls-to-action.

For GPSR compliance, Dan added:

“We uploaded our European Responsible Person to Buyerdock, and it was instantly applied to every single one of our products with a QR code – which is every single product we sell. Everything already in market was covered immediately, and going forward, it’s now on-pack.”

Within just 48 hours, Esska had over 5,185 live, fully compliant Digital Product Passports – all seamlessly connected to each SKU.

In a fast-paced industry known for waste, Esska is proving that smart technology and sustainability can walk hand in hand. With Buyerdock, they’ve made regulation work for them – creating a better customer experience, reducing waste, and staying ahead of the curve.