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Case Studies

Fashion and footwear

Brand: Loake Shoemakers
Sector: Footwear
Product: Shoes, boots, trainers, boat shoes, sandals and accessories
Market: Handmade English men’s footwear

Loake Shoemakers – Tradition meets technology

Loake Shoemakers, renowned for its commitment to quality, craftsmanship, and transparency, has partnered with Buyerdock to elevate the customer experience through Digital Product Passports (DPPs). This collaboration enables Loake to provide rich, accessible product information for every pair of shoes while ensuring packaging compliance across the EU. “This initiative aligns with our values,” says Ian Smith, Sustainability Manager at Loake Shoemakers. “With Buyerdock’s unique system, we can automatically generate the correct EU packaging recycle logos, keeping us compliant and focused on what we do best – making exceptional footwear.”

QR Code

Scan LIVE
product

Bulk Import

Bulk Import

Bulk import across 3000+ SKU’s

iQR Generation

iQRcode™ Generation

Country-specific iQRcode™ at scale

Brand Customisation

Circular Economy

Tailored to match Loake’s heritage and brand identity

Compliance Ready

Compliance Ready

Automatic region specific regulatory information

Challenge

  • Adapting a Heritage Brand: With over 140 years of tradition, Loake faced the challenge of integrating modern compliance without disrupting its handcrafted production process.
  • Navigating New Regulations: The upcoming EU Digital Product Passport (DPP) requirements created urgency for a scalable, future-ready solution.
  • Balancing Legacy with Innovation: Loake needed a digital tool that honoured its values of quality and precision while meeting evolving sustainability standards.
  • Ensuring Seamless Compliance: The brand sought a solution that could deliver automated packaging compliance – without adding operational complexity.

Solution

  • Seamless Integration: Buyerdock’s platform integrated effortlessly with Loake’s existing Product Information Management (PIM) system.
  • Automated iQRcode: Unique iQRcode™ were automatically generated for each SKU, linking directly to detailed Digital Product Passports.  
  • Zero Disruption to Craftsmanship: Digital compliance was achieved across the entire product range without interfering with Loake’s established production workflows.

Results

  • Full compliance with key EU regulations, including AGEC, Triman, and Italian environmental labeling.
  • Improved consumer trust and transparency by providing easy access to product information, including materials used, certifications, and sustainability credentials.
  • Developed a scalable, future-proof solution to manage evolving packaging regulations – eliminating the need for constant redesigns and preserving Loake’s iconic packaging.

Innovation beyond compliance

Loake is trialling new ways to deliver iQRcode™ on-pack, including woven labels integrated into the shoes themselves – bringing digital traceability in line with the tactile, premium nature of their products.

For Loake, the transition to Digital Product Passports isn’t just about regulation – it’s a natural evolution of their brand promise: craftsmanship you can trust, now with transparency you can scan.

Buyerdock has empowered Loake to keep one foot in tradition and the other in the future, proving that even the most established brands can embrace innovation – without compromising their heritage.

 

Loake’s legacy is now digitally sealed — uniting fine shoemaking with smart, scannable trust for the future.