Vivobarefoot

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Fashion and footwear

Brand: Vivobarefoot
Sector: Footwear
Product: Shoes, sandals, boots, trainers and accessories
Market: Global leader in barefoot shoes and footwear repair and repurposing.

Vivobarefoot – Scaling smart compliance across 30,000+ products

Vivobarefoot, a pioneer in barefoot footwear, faced a fast-moving challenge: implementing GPSR requirements ahead of EU deadlines, meeting evolving packaging regulations eg. French AGEC requirements, and preparing for future Digital Product Passport readiness – all against critical print run deadlines.

Scan LIVE
product

Bulk Import

All 30K+ SKUs imported via PIM system

iQRcode™ Generation

Country-specific iQRcode™ at scale

ReVivo

Supporting over 20,000 repaired, refurbished and legacy products

Compliance Ready

GPSR, recycling, and manufacturer information

Challenge

Managing 802 parent SKUs for Vivobarefoot and 2,326 parent SKUs for ReVivo
More than 27,397 child barcodes linked to parent SKUs across both brands
Region-specific compliance requirements
Critical print deadline with no room for error

Solution

Bulk import of all 30,526 SKUs via PIM system
Automated generation of iQRcode™ at scale
Integration of 20,000+ legacy products
Country-specific compliance information

Results

Met critical print deadlines
QR infrastructure supporting current compliance and future DPP readiness
Supported access to product-level information across mainline and ReVivo
Future-proofed packaging infrastructure

Complex hierarchy challenge

With thousands of products, Vivobarefoot needed to manage:

Multiple child barcodes (individual sizes) tied to a single parent style/colour SKU, each with distinct attributes like country of origin and AGEC-specific info
ReVivo products needed legacy barcodes and product data added to expand on traceability as and when required
QR codes needed to be bulk generated and downloaded for printing
A priority concern concern was ensuring country-specific packaging recycling logos and the French product-based AGEC info were displayed correctly
They’ve started with the core data needed for existing compliance, and while the Digital Product Passport (DPP) isn’t yet fully deployed, Buyerdock system is ready to scale

Transformative results

Vivobarefoot met their print deadlines and became one of the first global footwear brands to integrate early-stage preparation for future DPP functionality across both new and legacy product lines. The implementation also supports Vivobarefoot’s ReVivo repair and refurbishment programme by enabling access to relevant product information through live, scannable QR codes.

Vivobarefoot has taken the right first steps by entering the essential data and future-proofing its packaging with robust QR infrastructure, laying the groundwork to expand consumer content and compliance data over time.

Vivobarefoot is now using Buyerdock’s iQRcode™ solution to future-proof their packaging and compliance infrastructure and empower a more transparent product journey at scale.