Loake Shoemakers Signs Exclusive Partnership with Buyerdock for Digital Product Passports
[Kettering, UK. 16 August 2024] — Loake Shoemakers, a heritage British shoe brand known for its craftsmanship and quality, is proud to announce its exclusive partnership with Buyerdock to integrate Digital Product Passports (DPP) across its entire product range. Moving forward, every Loake product will feature a Buyerdock-powered DPP, setting a new standard in transparency, sustainability, and customer engagement.
This strategic collaboration marks a significant step in Loake Shoemakers commitment to innovation and responsible business practices. The Buyerdock DPP system will enable Loake to provide detailed product information, including origin, materials, sustainability efforts, and care instructions, accessible via a QR code powered by GS1 digital link technology to enable scanning at POS on each product.
“We are excited to partner with Buyerdock, a leader in the DPP space, to provide our customers with comprehensive product information for every pair of Loake Shoes,” said Ian Smith, Sustainability Manager at Loake Shoemakers. “This initiative aligns with our values of quality, craftsmanship, and transparency, and we believe it will enhance the customer experience. Having a unique system that will automatically generate the correct EU packaging recycle logos ensures we remain compliant too.”
The move also positions Loake Shoemakers as a forerunner in the shoe industry ahead of upcoming EU regulations, ensuring compliance with the latest sustainability and circular economy standards.
“Loake Shoemakers are a brand rich in heritage and we are really pleased they have chosen Buyerdock as their DPP solution. The automation of our DPP and on-demand creation of our QR code is crucial for brands with multiple thousands of SKUs.” said Kevin Dixie, co-founder of Buyerdock. “The world of fashion, textiles and shoes will need to start building their Digital Product Passports very soon in order to comply with the new EU law.”
About Loake Shoemakers:Loake Shoemakers have been crafting high-quality shoes since 1880. Renowned for its traditional Goodyear welted footwear, the brand continues to innovate while staying true to its heritage.
About Buyerdock: Buyerdock is a leading digital platform offering user-friendly solutions for brands to create and manage Digital Product Passports, ensuring compliance and enhancing consumer engagement.
