Q&A Series: Can all our packaging information sit behind the iQRcode™?
Brands often ask whether the iQRcode™ can replace all on-pack information, especially when space is limited.
The short answer: it can reduce what you print, but not everything can be moved.
What Must Stay On-Pack
Some information is legally required to remain physically on packaging. This varies by region and product type, but usually includes:
- Ingredients
- Allergens
- Safety or hazard warnings
- Required recycling or disposal symbols
These elements must stay visible so consumers can access critical information without scanning anything.
What You Can Move Behind the iQRcode™
The iQRcode™ allows you to digitise extended content such as:
- Traceability and supply-chain data
- Sustainability information
- Certifications and audit details
- Marketing, videos, and interactive content
- Localised compliance for international markets
This frees up packaging space while giving consumers richer, more dynamic information.
Why This Matters – Real-World Example
Take the DUO Eyelash Adhesive case study: DUO had extremely limited space on its packaging but still needed to meet varying EU compliance and recycling logo requirements. Using the iQRcode™ solution, they maintained a clean design while fulfilling regulatory demands across multiple markets.
The Right Balance
The principle is simple:
Keep what’s legally required on-pack and digitise everything else.
This approach supports cleaner design, easier global compliance, and real-time updates, all while preparing brands for upcoming regulations like the Digital Product Passport.
