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Case Studies

Health and beauty

Brand: DUO, part of American International Industries
Sector: Cosmetics and beauty
Product: Premium lash adhesives and eye products
Market: Global leader

DUO – Smarter compliance, global reach

DUO leader in lash innovation needed to meet varying EU recycling and regulatory requirements on limited packaging space, without compromising design or incurring high costs from creating market-specific packaging.

QR Code

Scan LIVE
product

Bulk Import

Bulk Import

All 24K SKUs imported via PIM system

iQR Generation

iQRcode™ Generation

Country-specific iQRcode™ at scale

Data Insights

Data Insights

Most used app feature ‘How to’ by customers

Compliance Ready

Compliance Ready

Automatic region specific regulatory information

Challenge

  • Inconsistent packaging requirements across multiple European markets
  • Needed a scalable solution that balanced legal compliance with visual consistency
  • Risked cluttered designs that could undermine DUO’s clean, premium brand aesthetic
  • Traditional compliance approaches demanded expensive, market-specific packaging runs

Solution

  • Implemented Buyerdock’s dynamic iQRcode™ to deliver region-specific compliance info
  • Included localised requirements like French Triman and Italian environmental logos
  • Enabled DUO to keep a single, consistent packaging design across all markets
  • Eliminated the need for costly, market-specific packaging variations

Results

  • iQRcode™ now featured on over 15 million products across 105 countries
  • Enabled 27% sales growth in previously challenging EU markets within the first year
  • Streamlined compliance boosted market adaptability without disrupting production
  • Data insights revealed how the ‘How to’ section became the top-clicked feature, enhancing multilingual customer support

Transformative results

Engagement beyond the label
Through Buyerdock’s intelligent iQRcode™ platform, DUO gained detailed insights on how consumers interacted with their product information. It revealed a high engagement with the ‘How to’ section, especially in local languages which quickly became the most clicked feature. This highlighted a clear demand for accessible, in-language guidance, prompting DUO to prioritise localised content across all their markets.

DUO’s story demonstrates what’s possible when brands stop seeing compliance as a burden and start treating it as a brand-building opportunity. With Buyerdock, they’ve turned a packaging challenge into a global growth driver while simultaneously reducing design complexity and production costs. Their success highlights how digital product passports can solve immediate compliance challenges while creating lasting competitive advantages in international markets.

 

From compliance to customer engagement, Duo sales increased by 27% in the first year after implementation in previously challenging EU markets.