Health and beauty
Brand: DUO, part of American International Industries
Sector: Cosmetics and beauty
Product: Premium lash adhesives and eye products
Market: Global leader
DUO leader in lash innovation needed to meet varying EU recycling and regulatory requirements on limited packaging space, without compromising design or incurring high costs from creating market-specific packaging.
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product
All 24K SKUs imported via PIM system
Country-specific iQRcode™ at scale
Most used app feature ‘How to’ by customers
Automatic region specific regulatory information
Engagement beyond the label
Through Buyerdock’s intelligent iQRcode™ platform, DUO gained detailed insights on how consumers interacted with their product information. It revealed a high engagement with the ‘How to’ section, especially in local languages which quickly became the most clicked feature. This highlighted a clear demand for accessible, in-language guidance, prompting DUO to prioritise localised content across all their markets.
DUO’s story demonstrates what’s possible when brands stop seeing compliance as a burden and start treating it as a brand-building opportunity. With Buyerdock, they’ve turned a packaging challenge into a global growth driver while simultaneously reducing design complexity and production costs. Their success highlights how digital product passports can solve immediate compliance challenges while creating lasting competitive advantages in international markets.
From compliance to customer engagement, Duo sales increased by 27% in the first year after implementation in previously challenging EU markets.
