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Food and drink
Brand: Edinburgh Gin part of Ian Macleod Distillers
Sector: Food and Drink
Product: Gin
Market: Leading brand in the craft spirits market, sold globally
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product
Bulk import across 12 brands
Country-specific iQRcode™ at scale
Branded experience for consumers across all their spirits
Automatic region specific regulatory information
Ian Macleod Distillers is a leading independent spirits company with a growing global footprint and a portfolio of distinctive brands spanning whisky, gin, and liqueurs. As the business expands across European markets, navigating fragmented packaging and recycling regulations has become increasingly complex. Ensuring compliance across multiple SKUs and territories while protecting the integrity of each brand, requires a solution that’s both agile and future-ready. That’s where Buyerdock’s Digital Product Passport (DPP) platform comes in.
Edinburgh Gin first turned to Buyerdock’s Digital Product Passport (DPP) solution to stay ahead of growing EU packaging regulations. It gave them a practical way to meet key compliance requirements like recycling instructions and legal disclosures without redesigning their labels or disrupting production. The focus was clear: get compliant, stay agile, and be ready as more rules come into force across markets like France, Italy, and Spain.
Now, they’re taking the next step. With the basics in place, the team has started customising the DPP web apps for each brand under Ian Macleod Distillers. They’re beginning to explore how the platform can share each product’s story, from distillation and ingredients to heritage and serving ideas.
It’s not about gimmicks it’s about using digital space to say more without crowding the label. Done right, it’ll help preserve the authenticity of each brand, while giving consumers a richer, more connected experience.
Edinburgh Gin used Buyerdock to meet EU packaging rules without changing their labels. Now, they’re expanding Digital Product Passports across brands to share deeper stories and engage consumers—digitally, and without clutter.