Edinburgh Gin

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Case Studies

Food and drink

Brand: Edinburgh Gin part of Ian Macleod Distillers
Sector: Food and Drink
Product: Gin
Market: Leading brand in the craft spirits market, sold globally

Edinburgh Gin – Distilled with care, delivered with clarity

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product

Bulk Import

Bulk import across 12 brands

iQRcode™ Generation

Country-specific iQRcode™ at scale

Brand Customisation

Branded experience for consumers across all their spirits

Compliance Ready

Automatic region specific regulatory information

Challenge

Edinburgh Gin, a leading brand in the craft spirits market, aimed to expand into EU retail and Duty Free outlets
Faced increasing regulatory pressure around packaging compliance across multiple EU member states
Required clear recycling information and multilingual communication to meet country-specific laws
Struggled with limited space on bottles and labels to display all necessary regulatory content
Traditional compliance methods risked cluttering the design and slowing market entry

Solution

Edinburgh Gin adopted Buyerdock’s iQRcode™ solution to streamline EU compliance
Each product SKU was assigned a unique, dynamic iQRcode™ that linked to location-specific regulatory content
The iQRcode™ automatically displayed the correct French Triman logo and Italian Environmental Label, based on the product’s destination
The Digital Product Passport (DPP) web app accessed via the iQRcode™ was customised to reflect each brand’s unique visual identity
The solution ensured compliance across multiple EU countries without compromising packaging aesthetics or adding operational complexity

Results

Successfully maintained and grew presence across EU retail and Duty Free channels
Reassured distributors and partners of full regulatory readiness, supporting smoother listings and onboarding
Seamless localisation of product information in multiple languages
Diverse sales support environments across multilingual EU member states
Reduced the need for multiple packaging SKUs, simplifying logistics and compliance management

Meeting complexity with clarity

Ian Macleod Distillers is a leading independent spirits company with a growing global footprint and a portfolio of distinctive brands spanning whisky, gin, and liqueurs. As the business expands across European markets, navigating fragmented packaging and recycling regulations has become increasingly complex. Ensuring compliance across multiple SKUs and territories while protecting the integrity of each brand, requires a solution that’s both agile and future-ready. That’s where Buyerdock’s Digital Product Passport (DPP) platform comes in.

Beyond compliance

Edinburgh Gin first turned to Buyerdock’s Digital Product Passport (DPP) solution to stay ahead of growing EU packaging regulations. It gave them a practical way to meet key compliance requirements like recycling instructions and legal disclosures without redesigning their labels or disrupting production. The focus was clear: get compliant, stay agile, and be ready as more rules come into force across markets like France, Italy, and Spain.

Now, they’re taking the next step. With the basics in place, the team has started customising the DPP web apps for each brand under Ian Macleod Distillers. They’re beginning to explore how the platform can share each product’s story, from distillation and ingredients to heritage and serving ideas.

It’s not about gimmicks it’s about using digital space to say more without crowding the label. Done right, it’ll help preserve the authenticity of each brand, while giving consumers a richer, more connected experience.

Edinburgh Gin used Buyerdock to meet EU packaging rules without changing their labels. Now, they’re expanding Digital Product Passports across brands to share deeper stories and engage consumers—digitally, and without clutter.