Retail / Collectables
Brand: EVERYTHING DINOSAUR
Sector: Collectable models
Product: Prehistoric animal collectable figures
Market: Worldwide
Buyerdock helped Everything Dinosaur bring innovation and transparency to their first manufactured figure. By integrating iQRcode™ technology and Digital Product Passport readiness, the solution simplified compliance, highlighted sustainability, and strengthened engagement with the global collector community.
Scan LIVE
product
Web-app matching brand colours and custom tiles
Country-specific iQRcode™
Most used app feature ‘How to’ by customers
Automatic region specific regulatory information
Everything Dinosaur’s debut Tyrannosaurus rex figure marked a bold step into manufacturing and an opportunity to reshape the collectables landscape. The team wanted to merge authenticity with accountability, ensuring every model reflected the brand’s educational and scientific values while meeting new sustainability and regulatory expectations.
To stand out and scale internationally, Everything Dinosaur needed a digital solution that could unite storytelling, compliance, and customer engagement in one system — creating a product that was as transparent and forward-thinking as it was beautifully crafted.
Implementing Buyerdock’s technology marked a major advancement in how Everything Dinosaur manages and presents its products. The brand can now demonstrate regulatory alignment and responsible sourcing with ease, while offering collectors a richer, more dynamic experience.
Digital traceability has improved operational efficiency, clarified sustainability messaging, and reinforced the premium positioning of the Everything Dinosaur Evolution range. These gains have strengthened customer trust, supported international expansion, and positioned the company as a leader in responsible and innovative manufacturing within the collectables sector.
Buyerdock’s technology has allowed Everything Dinosaur to combine digital innovation with educational storytelling, achieving greater traceability, sustainability, and regulatory assurance across its Evolution range. The Digital Product Passport has enhanced the brand’s credibility while showcasing its environmental commitment and focus on authenticity.
This transformation sets a precedent for how collectable brands can evolve — merging heritage, science, and accountability into a seamless digital experience that connects with today’s collectors and inspires the next generation.
What they say
“At Everything Dinosaur, we’re always looking for ways to combine science, education and innovation, and the Buyerdock Digital Product Passport has helped us do exactly that. It sets our Everything Dinosaur Evolution range apart, reinforcing the premium quality and authenticity of our figures while highlighting our commitment to sustainability and transparency. As the first dinosaur model range to feature a Digital Product Passport, we’re proud to be leading the way in responsible retailing and regulatory compliance — essential for growing our international business, particularly within the EU. Even an old fossil like me has managed to get to grips with this new technology, which says a lot about how intuitive and effective the Buyerdock system really is.”
Mike Walley
Partner – Everything Dinosaur
Everything Dinosaur used Buyerdock to bring digital transparency, sustainability, and compliance to life through the launch of its first manufactured Tyrannosaurus rex collectable.
