Food and drink
Brand: Freee Foods
Sector: Food and drink
Product: Gluten free products
Market: UK’s No.1 gluten free flour brand
Navigating compliance with Buyerdock’s Digital Product Passport
FREEE began its journey with Buyerdock’s DPP solution to solve a growing challenge: meeting complex, country-specific packaging regulations across the EU. With increasing demands from laws like France’s Triman and AGEC, and Italy’s environmental labelling, the brand needed a solution that ensured compliance without compromising its clean, trusted packaging design. Using Buyerdock’s dynamic iQRcode™, FREEE centralised its regulatory content, added localisation and multilingual access, and ensured its products met legal requirements without disruption to production or shelf appeal.
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product
Bulk import across multiple brands
Country-specific iQRcode™ at scale
Branded experience for consumers
across multiple brands
Automatic region-specific regulatory information
Transparency in action
With the legal foundation in place, FREEE’s DPP now provides consumers with instant access to key product information – from allergens and ingredients to sustainability credentials. This has strengthened consumer trust and aligned with the brand’s core values of openness, quality, and well-being.
Next Steps: Unlocking the full potential
FREEE is now positioned to go beyond compliance. The next phase involves customising their DPP apps for deeper brand storytelling – sharing ingredient origins, ethical sourcing practices, and even recipe suggestions. They can further enhance engagement with educational content, accessibility improvements, and integration with loyalty or e-commerce tools. Analytics built into the platform will guide future updates, showing what content matters most to consumers.
The road ahead
FREEE’s journey with Buyerdock is just beginning. By expanding their DPP into a dynamic brand experience, they’re not only future-proofing compliance – they’re building stronger connections with the people who trust them every day.
From cluttered packaging to seamless compliance, FREEE unlocked EU-wide regulation clarity and consumer trust with Buyerdock’s Digital Product Passport and iQRcode™.
