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Case Studies

Food and drink

Brand: Freee Foods
Sector: Food and drink
Product: Gluten free products
Market: UK’s No.1 gluten free flour brand

Freee – From ingredient to insight – seamless, simple, compliant

Navigating Compliance with Buyerdock’s Digital Product Passport Readiness Solution

FREEE began its journey with Buyerdock’s DPP Readiness solution to solve a growing challenge: meeting complex, country-specific packaging regulations across the EU. With increasing demands from laws like France’s Triman and AGEC, and Italy’s environmental labelling, the brand needed a solution that ensured compliance without compromising its clean, trusted packaging design. Using Buyerdock’s dynamic iQRcode™, FREEE centralised its regulatory content, added localisation and multilingual access, and ensured its products met legal requirements without disruption to production or shelf appeal.

QR Code

Scan LIVE
product

Bulk Import

Bulk Import

Bulk import across multiple brands

iQR Generation

iQRcode™ Generation

Country-specific iQRcode™ at scale

Brand Customisation

Brand Customisation

Branded experience for consumers
across multiple brands

Compliance Ready

Compliance Ready

Automatic region-specific regulatory information

Challenge

  • Limited packaging space made it difficult to include all required compliance information without compromising design or clarity
  • Navigating complex and evolving EU packaging regulations, including country-specific recycling requirements like France’s Triman logo and Italy’s environmental labels
  • Managing multilingual product communication across various European markets while maintaining consistency and accuracy
  • Risk of delayed market access or retailer pushback due to non-compliance with local labelling laws
  • Difficulty in delivering transparent product information – such as allergens, ingredients, and sustainability credentials’ through traditional packaging alone

Solution

  • Adopted Buyerdock’s DPP Readiness solution to deliver country-specific compliance information digitally via a single iQRcode™ on each product
  • Enabled automatic display of localised recycling and regulatory labels, including France’s Triman logo and Italy’s environmental symbols – ensuring compliance without packaging changes
  • Integrated the ability to display France’s AGEC law requirements directly within the DPP, meeting mandatory transparency obligations
  • Provided a multilingual, user-friendly interface, allowing consumers to access information in their local language across all EU markets
  • Centralised compliance updates, enabling real-time changes without reprinting or repackaging
  • Maintained clean, uncluttered packaging designs while meeting complex EU regulations efficiently

Results

  • Full compliance with key EU regulations, including AGEC, Triman, and Italian environmental labelling
  • Smooth retail distribution across multiple EU markets, with no packaging delays due to compliance issues
  • Preserved FREEE’s clean, minimalist packaging design while meeting complex legal requirements
  • Improved consumer trust and transparency by providing easy access to product information, including ingredients, allergens, and sustainability credentials
  • Built a scalable, future-proof system for managing packaging regulations as laws evolve – without the need for constant redesign

Transformative results

Transparency in action
With the legal foundation in place, FREEE’s DPP now provides consumers with instant access to key product information – from allergens and ingredients to sustainability credentials. This has strengthened consumer trust and aligned with the brand’s core values of openness, quality, and well-being.

Next Steps: Unlocking the full potential
FREEE is now positioned to go beyond compliance. The next phase involves customising their DPP Readiness/Consumer apps for deeper brand storytelling – sharing ingredient origins, ethical sourcing practices, and even recipe suggestions. They can further enhance engagement with educational content, accessibility improvements, and integration with loyalty or e-commerce tools. Analytics built into the platform will guide future updates, showing what content matters most to consumers.

The road ahead
FREEE’s journey with Buyerdock is just beginning. By building strong Digital Product Identity foundations, they are preparing for future Digital Product Passport (DPP) requirements as they evolve. Beyond compliance readiness, they are creating opportunities for richer, more dynamic brand experiences – strengthening connections with the people who trust them every day

 

From cluttered packaging to smarter compliance support, FREEE simplified EU regulatory communication and strengthened consumer trust with Buyerdock’s iQRcode™ infrastructure – building strong foundations for future Digital Product Passport (DPP) readiness

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