LaundRe is the UK’s first circular denim finishing hub.
Based in London, LaundRe provides brands, retailers, and recyclers with an onshore solution to extend the lifecycle of denim. Using advanced laser, ozone, and nebulisation wash systems, LaundRe transforms unsold and unfinished denim into premium, as-new products—helping brands cut waste, reduce overproduction, and lower their carbon footprint.
Embedding Circularity into Product Passports
– Connects LaundRe’s ReBorn denim projects with Buyerdock’s Digital Product Passport (DPP) platform.
– Every ReBorn jean will carry a DPP, giving consumers transparent insights into transformation, care, and recyclability.
End-to-End Transparency for Sustainable Denim
– Bridges LaundRe’s finishing and recycling processes with Buyerdock’s consumer-facing transparency tools.
– Ensures brands can evidence compliance while engaging consumers with clear circularity data.
Supporting Onshore, Low-Impact Production
– Helps brands reduce lead times and carbon footprint by finishing denim in the UK.
–Integrates LaundRe’s sustainability data directly into DPPs to highlight reduced impact.
Commercialising Circular Fashion
– Demonstrates how unsold and discarded denim can be profitably reimagined into premium products.– Offers marketing insights, customer behaviour data, and multi-language support.
– Creates new revenue streams while keeping textiles out of landfill.
Education & Industry Alignment
–Builds awareness and expertise through LaundRe’s ReEducate workshops.
–Ensures brands understand both sustainability best practice and compliance obligations.
“We are very proud to launch this game-changing UK facility, supporting brands, retailers, and recyclers to refinish denim locally for the first time with sustainable wash and finishing technology. With Buyerdock, every ReBorn jean carries a Digital Product Passport, allowing us to share its story openly and set a new standard for transparency.”
Salli Deighton
Founder & CEO, LaundRe
Circular Denim Meets Digital Transparency
Links LaundRe’s finishing innovations with Buyerdock’s DPP delivery, ensuring denim carries verifiable circularity credentials.
Proof of Compliance & Sustainability in Every Pair
Embeds compliance data (labelling, care, recyclability) into product passports, ready for EU and UK regulations.
Scalable, Responsible Fashion Systems
Demonstrates how onshore finishing and transparent reporting can scale across fashion categories, not just denim.
Driving Consumer Trust & Engagement
Gives shoppers visibility into each jean’s journey—enhancing confidence, loyalty, and brand reputation.
