Since 2011, Positive Luxury have blended technical ESG expertise with luxury industry experience, empowering over 170 luxury brands, retailers and suppliers with impactful ESG solutions that optimise long-term profitability and sustainable growth. Through consultancy services, ESG+ assessment, Butterfly Mark certification and the new Good Supplier Programme, its team of experts give unrivalled support, helping companies across the globe meet higher and higher standards for people, nature and business.
Digital Product Passports (DPP)
– Enables luxury brands to prepare for and comply with upcoming EU Digital Product Passport regulations.
– Offers transparency on origin, materials, craftsmanship, care instructions, and end-of-life options.
GS1 Digital Link-Enabled iQRcodes™
– Provides globally scannable QR codes that meet GS1 standards.
– Operates across logistics, retail POS, and consumer-facing applications—one code, multiple uses.
ESG & Sustainability Integration
– Embeds DPP functionality within Positive Luxury programmes such as ESG+ Health Check, Butterfly Mark certification, and Accelerator Programme.
– Enables brands to integrate sustainability, decarbonisation, and supply chain resilience data directly into the customer QR experience.
Risk Management & Compliance
– Supports brands in navigating ESG legislation, human rights risk assessments, and nature-positive initiatives.
– Tackles counterfeiting by securing product identity through GS1 verification.
Consumer Engagement & Trust Building
– Extends the impact of the Butterfly Mark by providing instant, verifiable sustainability credentials to consumers.
– Aligns transparency with luxury values of quality, craftsmanship, and longevity.
Integration & Scalability
– Works across multiple luxury product categories, from fashion to beauty to accessories.
– Scales across global product ranges without disrupting existing operations.
“As the luxury sector adapts to sustainability expectations and regulatory demands, our partnership with Buyerdock bridges the value gap for luxury brands. Butterfly Mark holders can now go further, with traceable transparency that builds trust, enhances the customer journey, improves compliance, and tackles counterfeits at scale.”
Amy Nelson-Bennett, CEO of Positive Luxury
Integrating Traceable Transparency into Luxury Branding
– Embeds Buyerdock’s DPP technology into Positive Luxury’s network to enhance the value of the Butterfly Mark.
– Allows luxury brands to connect sustainability credentials directly to individual products for greater consumer trust.
Preparing Brands for Future Compliance
– Supports more than 170 Positive Luxury community brands, retailers, and suppliers in aligning product data with upcoming EU and global regulations.
– Provides a clear roadmap for adopting DPPs without disrupting current operations.
Showcasing Sustainability Through Consumer Experience
– Links verified origin, material, and craftsmanship details directly to consumer-facing QR codes.
– Enhances brand storytelling by making sustainability a visible, interactive part of the customer journey.
Joint Education & Advisory Initiatives
– Delivers combined insights from Positive Luxury’s ESG expertise and Buyerdock’s compliance technology in webinars, workshops, and advisory sessions.
– Guides brands through the practical steps of integrating DPPs into ESG strategies.
Combating Counterfeits & Protecting Brand Value
– Uses GS1-verified iQRcodes™ to secure product identity and make counterfeiting significantly harder.
– Reinforces the trust and exclusivity associated with luxury goods in global markets.
