Big changes are coming to how products are sold in Europe. Soon, many products will need a Digital Product Passport (DPP) a bit like a digital ID card that travels with the product. To make this work, the EU is building one central place to keep track of every passport. This is called the central […]

We recently spotted WooWoo Hair Removal Cream at Boots, Farnborough Gate. As the latest addition to our #SeenOnShelves series, it’s another example of Buyerdock’s iQRcode™ being used on-pack to deliver digital product information. A single scan takes consumers beyond the packaging, providing access to digital product information that can be updated and expanded over time […]

A question we’re often asked is: “What’s stopping someone from copying a QR code? The short answer? Nothing. Like a traditional barcode, a QR code can be copied. What matters is the platform behind it, how product data is managed, where the code resolves, and what capabilities can be added over time. For most brands […]

California’s SB707 Responsible Textile Recovery Act marks an important milestone for brands selling textiles into the US. As the first mandatory textile Extended Producer Responsibility (EPR) scheme in the United States, it introduces new obligations for producers and signals a broader shift towards greater responsibility for products throughout their lifecycle. What is SB707? SB707 requires […]

The European Commission’s latest updates to the EU Deforestation Regulation (EUDR) have been welcomed by many businesses. The changes include: For brands affected by EUDR, these changes may reduce some administrative burden. But at the same time, they also highlight a challenge that extends far beyond deforestation compliance. Even when reporting obligations change, businesses still […]

One of the most rewarding moments for any growing business is seeing something the team has worked hard to build being used in the real world. It’s always exciting to see Buyerdock’s iQRcode™ out in the wild. This time, we found it on BEAUTYPRO products at Oliver Bonas. Behind every QR code is a brand […]

The May 2026 Circular Economy Exchange brought together people from fashion, sustainability, academia, supply chain, and technology to discuss a simple question: what makes a Digital Product Passport genuinely useful for businesses and consumers? The Industry’s Biggest Challenge Is Data One of the clearest themes throughout the session was that many brands are asking for […]

When businesses think about Digital Product Passports, the first question is often where to begin. The answer isn’t to wait for every requirement to be defined. Start with the pieces that are already useful today. Create a GS1 compliant QR code for every product. Meet packaging and recycling requirements across your markets. Add product information […]

At interpack 2026, Domino’s Craig Stobie explained why connected packaging and 2D codes are crossing a tipping point – and why the window to act is narrowing fast, especially with Digital Product Passport legislation on the horizon. If you walked the halls of interpack 2026 in Düsseldorf, you couldn’t miss the momentum behind 2D barcodes. […]

We recently spotted Esska Shoes in John Lewis Welwyn, with Buyerdock’s iQRcode™ printed on the product packaging. It’s a great example of how Digital Product Passport readiness is already moving beyond pilot projects and into retail. A single scan gives consumers access to digital product information including: For shoppers, it’s a simple QR code. For […]

Our latest Circular Economy Exchange, brought together University of West London lecturers, fashion students, and industry professionals to explore a critical question: How do Gen Z really engage with fashion consumption – and what role can Digital Product Passports (DPPs) play? The Reality Gap: Values vs Behaviour Gen Z is highly aware of sustainability issues.They […]

When news broke that over 400,000 KitKat bars had been stolen during transport across Europe, it sounded almost unbelievable. Even more surprising was what came next – a public-facing “KitKat Tracker”, allowing consumers to check whether their chocolate bar was part of the stolen batch. At first glance, it felt like an April Fool’s campaign. […]