SeenOnShelves: Woo Woo Brings Product Information Beyond the Pack
We recently spotted WooWoo Hair Removal Cream at Boots, Farnborough Gate. As the latest addition to our #SeenOnShelves series, it’s another example of Buyerdock’s iQRcode™ being used on-pack to deliver digital product information.
A single scan takes consumers beyond the packaging, providing access to digital product information that can be updated and expanded over time without changing what’s printed on-pack.
For WooWoo, the QR code currently provides access to:
- Ingredients
- Allergen information
- Brand information
- Stockist information
- Contact information
- AGEC digital information
- Country-specific recycling information for France and Italy
- Social media channels
What makes this particularly interesting isn’t just the information available today.
By using a GS1 Digital Link QR code, WooWoo has created digital infrastructure that can grow alongside changing business and regulatory requirements. As new legislation emerges, the same printed QR code can support additional compliance information, Digital Product Passport functionality and richer consumer experiences without redesigning packaging or replacing the QR code already on the product.
It’s a practical example of how brands can start with today’s requirements while building a foundation for tomorrow.
See iQRcode™ in action
If you’re exploring GS1 Digital Link, Digital Product Passports, or looking for a smarter way to manage product information through a single QR code, we’d be happy to show you how it works.
Book a personalised demo with the Buyerdock team to see how iQRcode™ can help your products meet today’s compliance requirements while preparing for future regulations.
