Q&A Series: What’s preventing people from creating fraudulent copy QR codes?
A question we’re often asked is: “What’s stopping someone from copying a QR code?
The short answer? Nothing.
Like a traditional barcode, a QR code can be copied. What matters is the platform behind it, how product data is managed, where the code resolves, and what capabilities can be added over time.
For most brands adopting GS1 Digital Link today, the focus isn’t anti-counterfeiting. It’s about creating a single QR code that improves point-of-sale scanning, delivers better consumer information, supports regulatory compliance and provides a foundation for future Digital Product Passports. As requirements evolve, the same QR infrastructure can support additional capabilities such as product authentication, serialisation and digital verification without replacing the code already printed on packaging.
Want to see what that looks like in practice?
Visit our FREEE Foods case study and scan the QR code on the packaging to experience iQRcode™ exactly as a consumer would.
