Buyerdock has the solution for new EU label rules for wine products
Following the entry into force of Regulation (EU) 2021/2117 amending the Aromatised Wine Products Regulation (EU) No 251/2014, it is necessary to adopt rules for the indication and designation of ingredients for wine and aromatised wine products.
New specific labelling rules applicable to wine and aromatised wine products were adopted by the EU institutions in December 2021 (Regulation (EU) 2021/2117), in the framework of the reform of the EU Common Agricultural Policy (CAP).
These new labelling measures require wine and aromatized wine products to communicate, on a mandatory basis, the list of ingredients and the nutrition declaration either on the label or through a digital support.
Regulation (EU) 221/2117 modernized EU (wine) information to consumer policy by authorizing producers to make the new required information available through e-labels.
- Listing of ingredients causing allergies and intolerances must be on the “physical” label;
- “Electronic” labels cannot contain any other information intended for sales or marketing purposes; and
- No user data can be collected or tracked through electronic means.
The adoption of new mandatory labelling rules will respond to consumer’s expectations and increase transparency while harmonising an adapted communication on wines and aromatised wine products.
By November 2023, all wines and aromatised wine products commercialised in the EU, independently of their origin, will have to communicate the list of ingredients and the full nutrition declaration on-label or online.
According to the Regulation (EU) 2021/2117 the labelling of aromatised wine products marketed in the Union shall contain the following mandatory particulars:
(a) the nutrition declaration pursuant to Article 9(1), point (l), of Regulation (EU) No 1169/2011; and
(b) the list of ingredients pursuant to Article 9(1), point (b), of Regulation (EU) No 1169/2011.
At the time of writing, this isn’t clear, but no wine will be allowed on the EU market without the label
Buyerdock can help you!
By uploading your products to Buyerdock, for just £1 admin fee per SKU per month, the platform will provide immediate delivery of the following:-
- Data publicly published as an e-label
- Data retrieved by consumers through a digital link
- Digital link scannable through a 2D barcode
Thanks to GS1 standards throughout the Buyerdock platform, we can help industries to comply with new legal requirements on consumer information.
To get a copy of the comprehensive Buyerdock regulation guide, please email here
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