Seen on Shelves: Doves Farm at Waitrose
We recently spotted Doves Farm Digestive Biscuits in Waitrose, with Buyerdock’s iQRcode™ printed on the packaging.
A quick scan provides consumers with country-specific recycling information, helping the brand meet today’s EU packaging requirements through a single QR code.
Compliance doesn’t have to start with a Digital Product Passport
When brands hear “Digital Product Passport”, it’s easy to assume they need a complex solution from day one.
In reality, most begin with a much more practical objective: making product information easier to access and meeting current regulatory requirements.
For Doves Farm, that means using a GS1 Digital Link QR code to deliver recycling information digitally, reducing the pressure on on-pack space while ensuring consumers can access the right guidance for their market.
One QR code, built to evolve
The value of a connected QR code isn’t limited to today’s requirements. Once a product has a digital identity, brands can continue to build on it as their needs change. The same printed QR code can support additional product information, new compliance requirements, consumer engagement and, eventually, Digital Product Passport functionality.
There’s no need to replace the code or redesign the packaging every time new information needs to be added.
That’s why many brands are choosing to start now rather than waiting for future legislation.
Small steps, long-term benefits
Connected packaging isn’t an all-or-nothing project. For some brands, the first step is delivering recycling information. For others, it may be ingredients, product provenance or safety information.
What’s important is establishing the digital infrastructure that allows products to evolve over time.
Every successful Digital Product Passport starts with a connected product.
Ready to get started?
You don’t need to wait for Digital Product Passport legislation to start connecting your products.
Whether your immediate priority is recycling information, product data or regulatory compliance, a GS1 Digital Link QR code gives you a practical foundation that can grow with your business.
Explore our onboarding process to see how easy it is to get started, or talk to our team about the best approach for your products.
