Seen On Shelves: Edinburgh Gin at Stansted Airport
The latest addition to our #SeenOnShelves campaign comes from Stansted Airport, where Edinburgh Gin is on shelf with Buyerdock’s iQRcode™.
For shoppers, it’s a single QR code on the bottle.
Behind that scan, Edinburgh Gin delivers digital product information, recycling guidance and the information needed to support EU packaging requirements through one digital experience.
The implementation also reflects how brands are preparing for future Digital Product Passport requirements by putting the right digital foundations in place today.
It’s a practical example of connected packaging already being used in retail – not as a concept or a pilot, but on products available to buy.
If you’d like to see the implementation in more detail, take a look at our Edinburgh Gin case study, where we explain how the project was delivered and what information is available through the QR code.
