SeenOnShelves: DUO at TK Maxx Stevenage
A tube of eyelash adhesive isn’t the sort of product you’d expect to spend much time researching in store.
Yet, during a recent visit to TK Maxx, Stevenage, we spotted DUO Eyelash Adhesive using Buyerdock’s iQRcode™ to make extra product information instantly available from the shelf.
One scan gives shoppers access to ingredients, allergen information, recycling guidance and step-by-step application tutorials.
It’s information that can help answer the questions people often have before they buy or use a product, without relying on tiny print or asking them to search online.
For products that need a little more explanation, connected packaging gives brands the opportunity to support consumers at the moment they’re making a decision.
In DUO’s case, the QR code isn’t there to replace the packaging. It’s there to build on it, making practical information easy to access whenever it’s needed.
The result is a better-informed shopping experience, all from a single scan.
If you’d like to see how DUO implemented Buyerdock’s iQRcode™, take a look at the DUO case study, where we explore how digital product information, consumer guidance and packaging compliance come together through one connected experience.
