SeenOnShelves: EXG Pro’s Marvel Groot at Menkind Lakeside
Our latest #SeenOnShelves stop takes us to Menkind Lakeside, where we spotted the EXG Pro Marvel Toddler Groot Controller Holder with Buyerdock’s iQRcode™ on-pack.
For products like this, the packaging is often the first interaction a customer has with the brand. The QR code creates a simple way to continue that experience after someone picks the product up.
With a single scan, shoppers can access additional product information, care guidance and brand content without having to search online or download an app.
It’s a straightforward example of how connected packaging can improve the customer experience. The product remains the focus on the shelf, while the digital experience is available whenever someone wants to explore further.
As more brands adopt GS1 Digital Link QR codes, we’re seeing them used in different ways. Some focus on compliance, others on product information or recycling guidance. In this case, the emphasis is on giving customers easy access to information that supports the product beyond the box.
That’s what makes #SeenOnShelves interesting. Every product shows a different application of the same technology.
To see how Buyerdock’s iQRcode™ can support your products, book a demo with our team.
